Kleenex X Mr.Doodle

Nomographic - Kleenex

I joined the team at Nomographic to help bring the Kleenex X Mr. Doodle partnership to life. This project focused on animating a massive, custom mural hand-painted by Mr. Doodle in Manchester, blending live-action footage with playful, high-energy animation.

Video

My contribution

Traditional Cel Animation & Motion Graphics

My role was to support Nomographic in the process of redrawing and cleaning up the mural's characters to prepare them for motion. I then worked on the animation using a mix of traditional cel and keyframe techniques, giving the characters a lively and organic movement that stayed true to Mr. Doodle’s iconic style

Photo Credit: Mr Doodle

Dave Casson

Nomographic

Co-founder & Animation Director

Nomographic

Co-founder &
Animation Director

We have a fantastic working relationship with Gabriel, he is an exceptionally talented animator and illustrator, and we utilise both these skill sets regularly in our project work.

He understands the basic principles of design, and most importantly the fundamentals of animation, showing a keen attention to detail when it comes to weight, speed, time, pace, tension, anticipation and momentum in his motion design. Adept with hand drawn frame-by-frame animation as well as standard digital 2D methods, he's keen to collaborate and takes direction really well, even when we've exhausted the iteration count! We look forward to continuing to work with Gabriel and creating high quality videos with him in the future.

“..he's keen to collaborate and takes direction really well, even when we've exhausted the iteration count!”

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