The SME Assessment video

DEUUX - EU INVEST

I collaborated with the agency Deuux to create a series of explanatory videos for the European Investment Fund (EIF). The goal was to transform complex technical and legal concepts—such as SME eligibility criteria and the SEP program—into clear, professional, and engaging visual pieces for a European institutional audience

Animation

Credits

Produced by
Deuux

Executive Production
Javier Fabregas

Creative Production
Thomas Palacin

Art. Direction
Goga

Script
Javier Fabregas, Alefiya Sana

Storyboard
Goga

Design
Goga, Laura Bello

Animation
Christian Rubio, Francisco Castro, Goga, Manuel Bello

Voice Over
Alefiya Sana

Sound design
Manuel Bello

Credits

Produced by
Deeux

Executive Production
Javier Fabregas

Creative Production
Thomas Palacin

Art. Direction
Goga

Script
Javier Fabregas, Alefiya Sana

Storyboard
Goga

Design
Goga, Laura Bello

Animation
Christian Rubio, Francisco Castro, Goga, Manuel Bello

Voice Over
Alefiya Sana

Sound design
Manuel Bello

The Challenge:

Managing a vast amount of technical data—including staff headcounts, financial thresholds, and complex corporate structures—without losing the viewer's interest.

Storyboard

The Solution

  • We focused on building a recurrent visual metaphorical library, featuring a "building system" to represent entities and a chromatic logic that assigns colors to specific concepts for instant clarity.

  • We swapped the standard slow institutional pace for a snappier, advertising-inspired rhythm, using smart and dynamic transitions to keep the viewer grounded and engaged.

  • By layering rich textures with a purposeful palette, we balanced technical precision with an aesthetic that is genuinely enjoyable to watch on its own

Work

Insights

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